Assignment 7
Last 30th day of July, we had our an extended communication dealing with some particular topic about the Marketing Convergence undergoing development or evolution in the community today. We also had the chance to dig deeper the essence of the prosumer through the in-depth lectures of it. Without dissimulation or pretentions, the term convergence gives me no definition in my mind. I just perceived of the term but I really don’t have the idea as to what is the idea of significance of it. What is meant by convergence? Convergence is an instance of something occurring of two or more things coming together. It is the act of joining together as one of such technologies to give innovation and suitability in the present world. Convergence alters the way we breathed and lived. Thus, convergence conveys importance and progress and also convergence is a great word packed with lots of marketing value attached to it. With subtraction of going into the specifics like what should be included and what...